The Newman Institute for Skillbuilding has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as life (soft) skill development. This is a critical issue for our selected target market of high school and college graduates.
The Value Proposition
The Newman Institute for Skillbuilding is uniquely positioned to deliver value to high school and college graduates. The Newman Institute for Skillbuilding will provide products that will teach them the skills they need to be the best workers on their jobs, the best partners in their relationships, the best parents to their children, and the best citizens in our communities. In order to deliver this value proposition, we will utilize the academic intelligence, professional and life experiences of experts in the community who are willing to provide one-on-one training, coaching, and mentoring to young adults. We have put considerable time and effort in developing and accessing the resources that form the cornerstone of our competitive advantage.